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Candidly...from Cynthia Clay, President of NetSpeed Leadership

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From NetSpeed Leader Volume 28, September 2006

I’ve had many opportunities to influence people during the past few months, from prospective clients to suppliers (on the business side), and from neighbors to customer service providers (on the personal side). I’m starting to boil down the influence techniques that work well to these five actions:
  • Approach people with friendliness and warmth
  • Share your point of view frankly but neutrally
  • Listen openly to others’ opinions
  • Be willing to negotiate
  • Express appreciation


  • I wish I could say that I use these five influence techniques every time I want to influence someone. The truth is that I’m human and in the stress of the moment, I have sent some influence opportunities into a tail spin. Having had potential deals head south and customer service providers completely blow up or blow me off when I’m in high-stress mode, I can confidently tell you the five no influence techniques to avoid:
  • Come on strong and don’t back down
  • Make people feel inferior and defensive
  • Raise your voice in frustration
  • Cut people off
  • Express disbelief and impatience with their suggestions


  • I think that influence comes down to asking two questions: What do I want in this situation? How can I get my needs met and respect the other party’s needs at the same time?

    It sounds simple in practice but every situation presents new challenges. The NetSpeed Leadership module, Communicating to Influence, explores these kinds of influence techniques in depth with lots of time to practice and apply critical communication skills. Let me know if you’d like to learn more about this module. Happy Influencing!






    A blended learning program for customer service providers