One of the processes they describe results in a Strategic Attraction Plan. One aspect of that plan is a description of your perfect customer. You're encouraged to read this description daily and add to it whenever you experience a quality or characteristic that you desire to have in your customers. It's a refreshing way to build a values-based business, attracting and serving customers that satisfy you.

You're also encouraged to begin to acknowledge and appreciate your existing customers for the qualities that make them your perfect customers. And, of course, if a customer is less than perfect, you're encouraged to release them. I love the idea that we want to serve customers that are a perfect fit for us and let go the ones that should be working with other consultants.

It's been a pleasure to reflect on the characteristics of my perfect customers and I thought you might be interested in knowing what they are:

My perfect customer (in no particular order):

Laughs with me about life.
Shares feelings and thoughts openly.
Trusts me and my experience.
Appreciates the creativity and innovation of our products and services.
Collaborates with us to accomplish their goals.
Is honest and open about challenges and rewards.
Wants to have a relationship with me and my team.
Takes risks and tries new things.
Cares about our business success.
Use our consulting services and our training services.
Pays us on time every time.
Enjoys paying us what we're worth.
Pays upfront and in full.
Refers us to others often.
Has a balanced, healthy orientation to life and work.
Wants to work with us from 8:30 a.m. to 6:00 p.m.
Makes decisions confidently and easily.
Returns emails and phone calls promptly.
Sings our praises to others.
Appears in case studies and testimonials.
Thinks of me as a friend who cares about their success.
Values my insights and my perspective.
Plans carefully and thoroughly before launching a new training program.
Uses the tools we offer (e.g. our Best Practices Guide)
Is committed to succeeding through collaboration.
Recognizes the value of facilitated, adult learning.
Believes in post-class, web-based reinforcement as a way to increase retention and behavior change.

I could go on much longer and, in my own notes, I have! But I think you get the idea. I'm delighted to say that my clarity about who want to serve has attracted some marvelous new clients who are just perfect for us! If you'd like to be one of them, please call me at 877-517-5271, or email me at cclay@netspeedleadership.com.